THE GREEN SCREEN STORY
NOT-FOR-PROFIT | VERIFIED
Open source | Transparent
OUR mission
In the beginning there was chaos: greenwashing, guesswork, and good intentions gone rogue. And we said, let there be style. But with clarity. And hope. We bring trust and truth with taste, verified, bitesize and beautiful. Because positive impact shouldn’t feel like homework. It should feel like good design.We see consumers being citizens. Awake, clued-up, and empowered. They are rightfully demanding clarity; they deserve it. We see brands really trying.
From Primark up to Prada, everyone’s doing something, that much we promise. But they’re confused - which way to turn? How to make it matter? So we sit in-between, part scientist, part storyteller. Between consumers and brands.
We turn data into desire, metrics into meaning, transparency into temptation. This is our craft: turning truth into something people actually want to wear.Whoever you are, seeker or cynic or saint of style, come join the congregation. A hopeful future isn’t distant or waiting. It’s already here. We just make it shine.
Our Values
TRUTH
We’re unlocking value for the consumer by steering them towards the better, rather than away from the worst. Based on 3rd party checking, facts and evidence.
COMMUNITY
We’re building the ultimate community of connected change-makers who see the innovation and impact of an exciting future.
TECH FOR GOOD
We unlock value for consumers steering them towards the better choice. We’re spotlighting the good from manufacturers and brands, not shaming the bad.
SHARED IMPACT
We’re meeting consumers and brands where they are, plugging in via our partners, to show everyone’s positive actions. In language we all understand.
Work Process
.ASSESS THE DATA
– Using proven global tools, frameworks, and experts.
.BENCHMARK & APPROVE
– We verify, compare and contrast. Certifications, regulations and practices.
.SPOTLIGHT & SHARE
– We breakdown the science, transforming data and better practices into an engaging user experience.
Team Members & Advisors
Blending culture, content, and conscience into something worth reading.
